Tuesday, 26 May 2015

Crisis   for  Maggi.



You  are  eating  a  food   item  frequently  from  years   and  one   day  suddenly   you come  to  know that  it  was  responsible  for  you  memory  loss  as  well  as  hazardous  to  your body.
How  can  company  like  Nestle   be  responsible  for  such  blunder.
Do  they  really  test  the  food  before  selling.
Is  this   the  end  of  Maggi ???

I  am  sure we all   must  have  eat  Maggi  whenever  we  felt  hungry  specially when  there  is  nothing  to  eat  at  our  home . But  if  the  same  Maggi  is  responsible  for  our  bad  health as  well as  our   week  memory . Its  a  hell  of  shock  for  every  one.


Negative  word of  mouth  has  already  spread to a  large extent.
Shares of Nestle India has already slipped over 5% .
Hope  other branded  noodels  will  also  be  tested  and  given a fair test report.


This  news  of  presence of MSG  and Lead content   has  not  only  created a kind of concern about the brand quality  but  also  has  affected  the customers  emotionally  to  a great extent.

Friday, 15 May 2015


                                                                    ADD  VERDICT





I  want  to  discuss  about  TV Advertisement in India .


Recently  during watching  IPL  I  am  seeing  Vimal Pan Masala  add very frequently.
The  add  has  now  become irritating and  more over why  the  hell Ajay Devghan  is  Playing Holi
with Kesar  and  how can  he  survive even after  eating  Pan Masala  so  many  times.

Its  just  a  reminder  add . But  is  it  really  fare to play  with  people's mind ??.
  By  showing  them  same  add  again and  again  super imposing  on their  brains  and  indirectly  forcing them  to  buy  the  product.

Can anything  be  done  on  this . This  is  some  thing serious  to  be  discussed .

Do  these  add  agencies  try  little hard  to  put  some  creativity  or  only  follow the  instructions  of  the  client.

While  on  the  other  hand  talking about creativity .Every  Flipkart  add  is  a  Classic. Can Indian adds go to the next level of creativity  ??